Joey Lawrence, more commonly known by his professional name, Joey L, is a Canadian professional photographer and director.
Joey Lawrence is a Canadian-born self-taught photographer and director based in Addis Ababa, Ethiopia. Joey is known for both his fine art personal projects and high profile commissions.
Joey’s has worked with top brands and advertising clients, including National Geographic Channel, Disney+, Kerala Tourism, Canada Goose, and Lavazza. His images are regularly featured in magazines and billboards around the world. Joey has photographed recognizable faces including Christian Bale, Matthew McConaughey, Robert De Niro, Danny DeVito, Jennifer Lawrence, Jessica Chastain, and David Beckham, to name a few.
Joey often collaborates directly with charities and NGOs to summon meaningful change. For WaterAid, Joey worked in Sierra Leone on long-term cultural study of a small community overcoming water related issues. The campaign raised a staggering £4.2 million that was matched by the UK Government to take the total above £8 million. Joey’s collaboration with WaterAid continues into Ethiopia with new projects and fundraising campaigns for the installation of clean water wells and solar-powered pumps.