
Let It Go

Norma Córdova
In Let It Go, Norma Córdova explores femininity collaboratively, working with close friends and acquaintances in a full, frank, and free way. In moody, narrative-driven compositions, Cordova explores desire and desirability, and question the myriad expectations of women and how we are portrayed.
The Artist
Norma Córdova image-based work creates illusions that conjure imagination without presenting a factual reality. They invoke femininity, self identity, and wonder.
The Story
Growing up as a Catholic Latina, I was very aware of the desirable attributes prescribed to women of my faith, including chastity. At the time, I did not dare to question them out loud. I adhered to them innocently, thinking that this was the way the world operated. In my practice, I photograph women in order to free myself from that conditioning. In Let It Go, I explore femininity collaboratively, working with close friends and acquaintances in a full, frank, and free way. In moody, narrative-driven compositions, we explore desire and desirability, and question the myriad expectations of women and how we are portrayed.


